It’s a common story: a company creates an Instagram account with the hope of marketing its incredible product to the 600 million users of the platform.
Advance one month: the 10 photos of the company only have some “likes” each, and there has been no appreciable improvement in commercial success
This guide will help you unlock the keys to Instagram’s success with 6 ideas, strategies and tips that will teach you how to get more likes on Instagram.
Let’s go into it.
1. Take high-quality photos.
You do not need a digital SLR camera worth several thousand dollars to make an excellent publication on Instagram, but at least you must make sure that the lighting is good and that everything is focused. I would recommend at least a modern smartphone if you want to take some wonderful photos. The great photos are naturally more aesthetically pleasing, and that means more I like it.
2. Share publications on other platforms.
Link your Instagram account to your other social platforms to share your account and the media you post with your fans in other areas. This helps you take advantage of the profile traffic and the views it generates on your other platforms to orient them towards your Instagram profile, generating more likes.
3. Use local hashtags
Using local hashtags is an incredible way to reach potential customers near you. Find popular local accounts (you can do a quick Google search of the “best Instagram accounts in [city]”) and see what hashtags they use for their photos. Use these hashtags and it is very likely that you can connect with people close to you or with accounts that may be interested in presenting your photos or your business. This can help you gain more follower and get more likes on Instagram.
4. Tag a location
By tagging a location in your photos, people in your area can see your photos more easily. Labeling a general location will increase the chances of people seeing it. People who look for photos near them will probably get involved with them, which means you have a good chance to get more I like in your photos.
5. Promote your publications.
Although not as strict as Facebook, Instagram can be difficult for brands that seek to increase their reach organically. Taking advantage of the Instagram Ads platform to promote your publications helps you reach people who still do not follow you. Its powerful targeting options allow you to accurately select the people who will see your ads. If your orientation is solid and your content is attractive, you can bet that you will get more followers interested in your business, which means more I like it.
6. “Tag to a friend” messages
Publishing content related to your industry, brand, and product is one of the most attractive ways to get more likes on Instagram. The subject can be anything: products that other people may like, funny videos or memes. For example, you can post a picture of your latest product with a CTA in the title that says something like “tag a friend you want!” This spreads awareness of your brand in a slightly more organic way than most.