Understanding Seven Major Online Marketing Trends

Online marketing helps products and services reach the targeted audience through different types of electronic media, primarily based on the internet. If planning to undertake this particular procedure, modern-day business owners must first be thoroughly acquainted with certain essential trends namely voice search, micro-moment, smart chat, augmented reality, live video, artificial intelligence, and lead profiling.

For details, consider checking out below-mentioned pointers.

  • Voice Search

According to specialists carrying out web development Durban and even in nearby locations, almost all contemporary consumers would utilize voice search by 2020. Apart from being affordable, it can allow brands to answer multiple queries or respond to complaints seamlessly. Now isn’t that great?

  • Micro-Moment

As consumers are performing different online activities using smartphones and tablets, entrepreneurs are leveraging micro-moments to draw the audience’s attention and fulfil their demands instantly. To create advertising, they are looking out for searches regarding a store, price, item, etc.

  • Smart Chat

Approximately 50% of end-users prefer chatbots when it comes to communicating with organizations. They play a significant role in enhancing user experience and letting marketers engage with everybody quickly. Other benefits include real-time assistance, proactive interactions, dedicated support, etc.

  • Augmented Reality

Augmented reality has impressed a larger segment of the population until now. It could be loosely defined as a process of bringing forth unreal or static environments into a more or less authentic surface.

Nivea, L’Oreal, Volkswagen, Starbucks, etc. are some well-established brands that executed augmented reality, or in other words, enable prospective customers to see and even feel products from the comfort of their house.

  • Live Video

Owing to Instagram, YouTube, and Facebook, live videos have revolutionized the entire digital landscape. Live streaming is considered advantageous probably because it is free, improves B2C relationship, boosts traffic generated through social channels, and takes a short period to produce.

  • Artificial Intelligence

Artificial Intelligence (AI) enables entrepreneurs to anticipate future behaviours of customers based on data collected about them. It also simplifies ways of creating user engagement via noted channels like sales outreach, direct mail, online promotion, etc.

  • Enrich Lead Profiling

Data enrichment has acquired extensive recognition in recent times. Marketers use it to disclose details about viewers as well as to customize approach when interacting with them. Data enrichment can also eliminate inaccurate information, especially emails, addresses, contact numbers, etc., which create undue confusion.

Now that business owners know how exactly each trend is beneficial, they must hire somebody who can implement them in a hassle-free manner. From among diverse options available, I believe online marketing agency of Johannesburg to be best.

It aims at generating optimal outcome under all circumstances and has satisfied clients beyond geographical boundaries. Conduct comprehensive background check before finalizing decision is still however mandatory.